As nonprofit fundraisers, we are frequently called upon to write letters to prospective and current donors asking for financial support. Such written correspondence needs to be enticing to motivate someone to take action, such as donating time or funds to your cause.
People contribute because they feel connected to an organization’s vision and mission, and understand its enduring purpose and impact. We’ll explore strategies for writing with clarity, passion and purpose. Refine the language you rely on to communicate a compelling case for support.
Karen Wulf, PEN New England
Meredith Bryan, MB Philanthropy