Intro. to Content Marketing

  • General Assembly 125 Summer Street Boston, MA, 02110 United States

Content marketing is now an essential element of the digital marketing mix. Content including video, blog posts, white papers, podcasts etc. gives organizations the ability to differentiate from competitors and position their brand and its executives as thought leaders. A well designed and executed content strategy will help drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers. Learn more.

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