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The Fundraiser's Guide to Smart Data

  • UMass Club One Beacon Street, Floor 32 Boston MA 02108 (map)

There is much talk in development, at nonprofits of all sizes, about data-driven fundraising. What does that mean and how do you do it well? Incorporating key metrics and performance indicators can help elevate your advancement operations. Are you measuring everything that can be measured? How are you using data to evaluate your fundraising program and set benchmarks? Data is an important tool in fundraising more effectively, managing staff more efficiently, and most importantly – raising more money. In this presentation, we will discuss how you can use your data to drive strategic decision making, staffing decisions, and donor cultivation and solicitation.  Learn more.

The Association of Fundraising Professionals (AFP) is an international organization dedicated to advancing philanthropy through advocacy, research, education and certification programs. An individual membership organization, AFP fosters fundraising professionals’ development and growth and promotes a commitment to the highest ethical standards of practice.