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TEXT-TO-GIVE CHALLENGE
Harness the power of social media to engage with supporters and introduce your nonprofit to new audiences. 


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THE CHALLENGE

Use the text-to-give Give Lively tool to raise funds for your campaign.

 
 

CHALLENGE REQUIREMENTS:

  1. Secure a minimum of 10 donations (of any amount) via Text-to-Give (through a creative strategy such as an event, social media campaign, online communication, street team)

  2. You may enlist the help of volunteers, staff, or board members to work with you on this challenge.

  3. All text-to-give fundraising on Give Lively may begin on April 8, 2019 and must conclude before May 7, 2019.

  4. All donations must meet Charity Warriors Challenge eligibility guidelines (link here) and fundraisers must abide by the Challenge participation agreement (link here).


LEVEL UP:

  • Raise money through micro-donations.

  • Engage a young professionals’ group to lead the text-to-give campaign

  • Pilot a new social media strategy that includes potential viral elements.

  • Use text-to-give at a cultivation event.


CHALLENGE TIPS

  • Make Big Brother work for you on social media. A great example is uploading mailing lists to Facebook for boosting targeted posts.

  • Use hashtag #CharityWarriorsChallenge in social media posts to allow us to follow along.

  • Be authentic, but plan in advance. Even with live feeds.

  • Use catchy images, video, humor, and stories. Ask, "is it thumb-stopping?"


$20,000 was raised via text at a 2018 Charity Warriors Challenge event.

Participants mobilized 16,000 people through the social media challenge.

 
 


RESOURCES


You can’t do it yourself, and you can’t do it with just one or two people, you need social media champions, ambassadors… an army.”
— Julia Campbell, JC Social Marketing

Check out the TED talk by lead mentor Nancy Frates. It's the next best thing to spending time with her in person - and truly inspirational. Julia Campbell's wonderful blog has tons of great social media tips and tools. And with easy to use, beautiful, and perfectly-sized social media templates, Canva is our favorite design tool (free for nonprofits).